Lee Co. Career
Create a 3 family of images to be execute in three (3) different tears. Each tear needs (3) executions.
1 - Lee Company University related.
2 - Specific job related
3 - General WHY Lee Company
Age: 22-45; this captures those with the greatest potential to be in that “skilled” age range.
Other attributes: Renters, high school graduates, veterans, people with ‘some college’ education, trade school students and graduates, households with income of 60k or less
Interests: Hunting, country music, rock, fishing, sports, guns, home improvement, home improvement stores
Geography (in order of priority): TN, AL, KY. We would like to come up with a plan to target GA, FL, TX later on
Have a gallery of images for use on Facebook/Twitter/IG/LinkedIn that we can share on our channels and also send to some of our employees so they can share on their personal accounts. We would give them copy, which Jan can write, and hashtags. Client is putting these images/post ideas in the hands of our employees is that referrals is our highest source of new talent.
50% of the current construction workforce is temp labor $$$$$ we need to hire people ASAP.