Simi Brand ID

Building the Simi Essentials brand ID from scratch was fun and exiting! The creators of this high end skin care line, Simi Albo and Alon Moradi, are a vibrant young international couple who landed in Miami, and were looking for a chic, elegant and clean “Miami look and feel” for their product line. Creating the brand's look for product packaging, logos, color schemes, photo shoots, marketing collateral and investors' / buyers' presentations was an incredible privilege.