Miami History Museum
Miami is older than you think. More Than 10,000 Years Old.
This concept uses universal history icons as a reference point to communicate how old our town is. The tone is comical, making the brand welcoming and inviting to consumers' minds. We want them to perceive the museum as a fun place where they can feel comfortable while learning. You want the brand to be perceived like The Rolling Stones: simultaneously youthful but still old.