FHP Re-branding

Tasked to “creatively rebuild” the FHP brand look and feel, this new image moved FHP (Florida Heat Pump) from looking just like every other HVAC industry low resolution poor stylized brand to an innovative, smart and sexy product line attractive to both industry insiders and residential customers. We developed all creative concepts and brand guidelines, illustrated and retouched all photos, then created icons from scratch, technical drawings and 3D system illustrations.

The sales team went bananas ( that's a good thing) over the revamp, claiming this was the best thing since they bumped up the warranties on heat exchangers! The creative executions developed for this launch landed on billboards, promotional marketing kits, customer websites, trade show banners and many other marketing pieces which clearly set the brand in a league of its own stylistically.