Sony Cyber-shot

Setting

He could see from the bed that it had been set for four o'clock as it should have been. He was certain. It was now half past six and the hands were quietly moving forwards. It was even later than half past, more like quarter to seven. Had the alarm clock not rung?

As everyday people started to shout its dialogue, “The Jump” TV spot became an instant popular culture hit everywhere it aired, rapidly helping raise both sales and brand awareness to outshine competitors.

Jose Rementeria