Sony XEL-1

Sony, the electronics giant, has been in need of the “next Walkman” that would reposition the brand as a technology leader. Enter XEL-1, the first commercial Organic Light Emitting Diode-OLED TV of its kind.

Visitors to the XEL-1 website still outnumber by a landslide all other Sony websites combined! Since launching the campaign, overwhelming interest and higher than anticipated sales for the XEL-1 are the norm despite its commanding price.