Posts in Ad Campaign
FHP Re-branding

Tasked to “creatively rebuild” the FHP brand look and feel, this new image moved FHP (Florida Heat Pump) from looking just like every other HVAC industry low resolution poor stylized brand to an innovative, smart and sexy product line attractive to both industry insiders and the residential customers they would be dropping these product catalogs off to. We created these creative concepts, brand guidelines, illustrated and retouched all photos, created icons from scratch, and did quite a few technical drawings and 3D system illustrations.

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