More than 50 Brands
Black & Decker
Dana Wine & Spirit
and many more...
Brand positioning or repositioning.
Brand communication guidelines.
Visual UI/UX concept & design experience.
Campaign concepts and development.
Creative direction and design.
Brand experiential concept and design.
President & Executive CREATIVE DIRECTOR
Brainswitch Advertising Inc.
- Created business network, strategies, and tactics.
- Wrote, pitched, and closed deals with business owners, officers, and executives in general.
- Overall understanding of industry laws and regulations to make educated business decisions.
- Oversee clients accounts, budgets, ROI and business analytics in general.
- Developed and delivered new marketing and branding concepts to Fortune 500 companies.
Hands on visual/UI design concepts for many brands and products.
- Developed and maintained brand communication guidelines for start-ups, and rebranded established firms.
- Supervised brand advertising campaigns on strategy utilizing print and online media.
- Managed creative teams on major accounts, leading creative groups including Copywriters, Art Directors and Designers.
- Directed all layers of concepting, developing and presenting multi-layer/integrated campaigns.
- Managed, hired, and directed a network of consultant resources in multiple disciplines including photographers, writers, UI designers and developers.
Help with project scope definition, estimates, and work breakdown structure.
Associate Creative Director
- Created concept and art direction for online campaigns and print media.
- Developed and maintained brand communication guidelines for start ups and rebranding for established firms.
- Responsible for supervision and development of full campaigns for major brands including online, TV, print, outdoor, direct mail, POP, Brand Communication Guidelines.
- Participated in many new business development efforts. Successfully delivered strategic and bold presentations to Fortune 500 companies.
- Worked directly with account team on all projects.
The IAC Group
- Created art direction for online and print media for major brands.
- Developed brand communication guidelines for startups and larger businesses.
- Supervised and assisted in packaging design, photo retouching, etc.
- Created unique and bold presentation concepts for new business.
Mac OS & Windows Platforms
Mac Work & Microsoft (Office)
Web design using popular platforms including Wordpress and Squarespace
Fluent English and Spanish.