Resume

Overview Brand Experience

American Public University. Wow Grooming, Virgin Voyages, Whitney University, Club Barcelona, Red Ilumno, Filthy Food, Yellow Pages, Cingular Wireless, Hollywood CRA, Bosch, Sony Electronic, Canon, Black & Decker, Bellsouth Mobility, DHL, Zacapa Rum, Dana Wine & Spirit, Publix Supermarket, Johnny Walker, Toyota, Coca-Cola, P&G, Jim Beam, FPL, History Miami, Brooke USA, and many more.

2020-Present

Creative/Marketing/Brand Consultant

UI, UX Design. Offline Customer Experience. Brand Communication Guidelines. Brand Assets Development. Communication Strategy. Content Strategy. Brand Asset Definition.

2018 - 2020

Creative Consultant

Virgin Voyages

Collaboration with Virgin Voyages Studio as part of the team responsible for the launch of this new brand. As part of my scope I developed the concept, produced, and sourced brand assets for their Sailor’s App. I collaborated with Marketing and Sales to create the necessary materials for their advertising, PR, and other events related to the launch.

2006-2017

President & Chief Executive Officer

Brainswitch Advertising

Developed and maintained brand communication guidelines for start-ups, and rebranded established firms.

Supervised brand advertising campaigns to be aligned with overall strategy.

Managed creative teams on major accounts, leading creative groups including Copywriters, Art Directors, and Designers.

Directed all layers of concepting, developing and presenting multi-layer/integrated campaigns.

Managed, hired, and directed a network of consultant resources in multiple disciplines including photographers, writers, designers, developers.

Created business network, strategies, and tactics.

Wrote, pitched, and closed deals with business owners, officers, and executives of Fortune 500 companies.

Overall understanding of industry laws and regulations to make educated business decisions.

Oversaw client accounts, budgets, ROI and business analytics in general.

2003-2006

Associate Creative Director

MGS Communication

Created concept and art direction for online campaigns and print media.

Developed and maintained brand communication guidelines for start ups and rebranding for established firms.

Responsible for supervision and development of full campaigns for major brands including online, TV, print, outdoor, direct mail, POP, Brand Communication Guidelines.

Participated in many new business development efforts. Successfully delivered strategic and bold presentations to Fortune 500 companies.

Worked directly with account team on all projects.

Art Exhibitions

2011. Through The Eyes Of Love. Miami Art Institute. Miami, Florida.

2011. Dupont Building, Alfred I Section. Miami, Florida.

2011. Scope. Art Basel. Miami, Florida.

2010. Contemporary Art. NYC Javits Center.

2010. Solo Exhibition “Wynwood Loft” Design District, Florida.

2009. “Erotika” Imago Art Gallery. Miami, Florida.

2008. Solo Exhibition “Wynwood Loft” Design District, Florida.

2005. Coexistence Exhibition “University of Arizona”. Tucson, Arizona.

2004. Coexistence Exhibition “Capital Reflecting Pool” . Washington D.C.

2003. Coexistence Exhibition “Museum On The Seam” . Jerusalem, Israel.

2001. Group Exhibition “Regions Bank Sponsor” Coral Gables, Florida.

2000. Solo Exhibition “One Man Show” Coral Gables, Florida.

1999. Solo Exhibition “Diaspora Vibe” Bakehouse Art Complex. Design District, Florida.

1999. Latin America Art Museum, Miami, Florida.

1996. Gallery “Havana”. Havana, Cuba.

1996. Gallery “Aerator”. Cuban Art. Gijon, Spain.

1995. Gallery “Plaza Mulato Libre”. Satiago de Chile, Chile.

1995. Gallery “Artespacio “. Santiago de Chile, Chile.

1994. First Contemporary Art Salon. Havana, Cuba.

1994. Solo Exhibition “Teodoro Ramos Blanco” Havana, Cuba.

Awards

First Prize. Through The Eyes Of Love. Miami Art Institute. Miami, Florida.

First Prize. USA Artist. Coexistence International Art Competition. Museum on the Seam.

First Prize. Carnaval Miami Poster competition 2003.

First Prize. Latin America Contemporary Art Competition”. Latin America Art Museum, Miami, Florida.

First Prize. Popular Vote. H&D Poster Competition.

Gold Award. 4 ADDY’s Awards (4 district). Creative Director.

First Prize. UNICEF Drawing Competition.Supporting Children.

First Prize. MarCom Creative Awards.